The project goal is legal risks reduction and compliance culture development. MTS requested to organise all the relevant information in one place and raise compliance-awareness among employees.

Client's problem

In order to gain employees attention to the course and complex documentation we decided to use Game of Thrones trend as a base concept and develop it into an educational quest.

The goal is to explore the quest, search, study, collect information and finally get a trophy. Employees as characters examine castle grounds, interact with objects and educational content inside, collect knowledge crystals and get trophies for obtaining and learning educational materials.

Solution

— The highest сourse completion rate in the last 6 years: 2 442 compared to the usual 1 112;

— Course hits exceeded the average numbers for the last 6 months just within the first two hours after the launch;

— Over 600 employees have completed the course during the first day even though the course was not mandatory;

— Currently there are approximately 300 employees who complete the course monthly.

KPI