LightsOn
McDonalds
Illustrated web page
Web page dedicated to student day on the internal corporate portal.
What is it
Attract employees (the majority are students) to the internal portal, involve them in corporate culture.
Task
We developed a production process and corporate culture knowledge quiz. To make it more engaging, we created a student character Tatyana and made peppy Instagram-like GIFs featuring her.
Our solution
To give information in the form of quiz with encouraging comments from the director. To create a character connecting all the career activities. To liven up the content in the key page points (page opening, quiz mechanics etc.) with our character GIFs.
Concept
The number of page visits exceeded similar pages by 1.5 times.
Statistics / results
The project was done in a week thanks to our paralleled processes.
Special features
Other projects