— Big Mac is celebrating its 50th anniversary! We want to honour it and share the story of its prime burger in a fun but subtle way. The whole set of unstructured information on the topic should reach and engage McDonald’s employees.
We’ve suggested breaking down large pieces of information into microunits. Then we’ve turned each unit into one of the 50 questions for the McDonald’s Big Mac trivia. We’ve used cheery design and tricky answers to keep the audience’s attention span and help them get through till the end. The most active participants were awarded.
Result: 1720 unique players (6 times more than usual), ~30% of them have completed the trivia. The client is happy: employees have learned a lot about the company history and its flagship product and have participated in the global corporate event.